Stark RFID

RFID Frequently Asked Questions

  RFID BARCODE
Line of Sight Not required Required
Read Range Passive RFID:
  - Up to 40 feet (fixed readers)
  - Up to 20 feet (handheld readers)
Several inches up to several feet
Read Rate Up to 1000s simultaneously Only one at a time
Identification Uniquely identify each item/asset tagged

Typically only identifies the type of item (UPC Code) but not uniquely

Read/Write

RFID tags are Read/Write Read only
Technology RF (Radio Frequency) Optical (Laser)
Interference Limited only by RFID frequencies. Obstructed barcodes cannot be read (dirt covering barcode, torn barcode, etc.)
Automation "Fixed" readers don't require human involvement to collect data (automated) Most barcode scanners require a human to operate (labor intensive)

You can use a customized RFID people tracking solution to improve customer service for VIPs, with real-time tracking and database development of preferred amenities. You can also use RFID-tagged badges or RFID wristbands to offer credit card promotions for loyalty programs, upgrades and merchandising. RFID 96-bit read/write capability supports automated upselling and prepayment options, too.

Event sponsors demand a better return on investment, which means greater engagement with the fans and better brand activation. Our RFID-enabled solutions drive a richer event experience for fans, while giving your sponsors the ability to reach prospects and customers on a one-to-one basis. Learn more about Stark EM >

Companies that need scalable, automated solutions to improve their operating efficiency, with better inventory and asset management, ongoing QA and more proactive customer service. The Beijing Olympics used an RFID solution for their opening and closing ceremonies. The U.S. Department of Defense uses RFID technology for security. Both Wal-Mart and Target have made RFID tagging a key vendor requirement.

Stark EM uses UHF (Ultra High Frequency) RFID, which is better suited to event management than HF (High Frequency) RFID. UHF RFID tags offer venues more flexibility in access control, customer analytics, and dynamic pricing and packaging. Patrons holding HF RFID-enabled credentials must pass through access control within three feet of an RFID reader. Stark EM credentials support greater throughput because RFID readers validate UHF RFID-tagged credentials and wristbands at greater distances.

The ability to read at greater distances and track thousands of RFID-tagged credentials simultaneously also supports more data-rich customer analytics. In addition, UHF RFID tags offer read-write capabilities, which permits upselling and fan-driven upgrades.

We offer turnkey RFID solutions, with a single point of contact for complete accountability. Our “light cavalry” approach has a small, light footprint, ensuring minimal disruption to your operations. Every Stark RFID solution is customized, with application development that includes RFID software, hardware, system integration, training and tech support. As a single-source vendor, we maintain control of our QA and lead times.

It depends on the number of plants or locations involved (although the more locations the RFID solution serves, the faster and greater the return on investment). We generally plan for six to eight weeks for on-site assessment and evaluation, RFID application development and coding, installation, testing and training. It can take longer than that, but only because our clients have other responsibilities to manage.