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Stark EM Names Jack Tyson as Vice President of Sales and Marketing

RFID event management integrator adds accomplished sports marketing veteran to build on momentum in new markets


(Greenville, SC — June 28, 2012) --- Stark EM, the event management division of Stark RFID, has named Jack Tyson as Vice-President of Sales & Marketing. Tyson had led a new business unit at PGA Tour headquarters called TourTix, charged with building revenue and attendance at tournaments with a paperless sales, marketing, accounting and fulfillment process.

Prior to his tenure with the PGA Tour, Tyson was Managing Partner of Peloton Sports, an Atlanta-based spectator sports marketing consultancy with a global client roster including the Sydney Olympics, the Olympic Winter Games in Salt Lake City, the Commonwealth Games in Kuala Lumpur, and the Women’s World Cup in soccer.

Before forming Peloton Sports, Tyson was Director of Ticket Sales for the Atlanta Olympics. He also worked in the Atlanta Braves front office and worked full-time in the New York Yankees ticket operations while attending college at St. John’s University in New York.

At Stark EM, Tyson will manage sales and marketing of the RFID event management solution to professional sports teams, golf tournaments, concert security and summer festivals. Stark EM integrates customized event management software, RFID hardware and RFID-enabled wristbands, tickets and badges for improved access control, business intelligence and more cost-effective marketing.

“Adding Jack to our roster tells the industry that we’re for real,” said Lance Burnett, President of Stark RFID, parent company of Stark EM. “He’s seen the problems our prospects face in delivering a better patron experience and solved them. He knows how to connect sponsoring brands with their best prospects and he’s built ongoing relationships with hardcore fans.

“Jack’s worked with some of the greatest names in spectator sports and now he’s going to manage our brand in some of the world’s most competitive entertainment markets. Stark EM is a game changer for event management and we look forward to telling more people about it.”

For more information on Stark EM or parent company Stark RFID, contact us at 864.640.8180 or


About Stark RFID

Stark RFID is a single-source RFID application developer and technology integrator based in Greenville, SC. The company markets its customized integrations of software and RFID hardware in a range of markets, including event management, industrial goods, consumer goods, and medical devices and pharmaceuticals. These enterprise-level RFID solutions combine automatic data capture consulting with RFID application development and hardware to improve productivity, inventory control and customer service. For more information, visit

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