Stark RFID

Stark EM — RFID Event & Venue Management

Stark EM — Event management RFID for better access control, customer analytics, and deeper patron engagement

RFID Venue access control

Unlike bar coding, which stops tracking customer data at the point of entry, Stark EM uses RFID credentials to track and record patron movement inside the venue for real-time updates.

Our event management RFID solutions have no line-of-sight restrictions or manual data entry requirements, to automate data tracking and eliminate data entry error. With no data collection responsibilities, event personnel can offer more individual attention and better customer service, both at the VIP and patron levels.


See the power of Stark RFID in action:


Customized event management RFID integration

RFID Event Managment tracking

Your event management RFID solution begins with an on-site assessment of your operating environment and IT infrastructure. We review traffic patterns and the relative popularity of your amenities, looking for ways to improve your asset management and customer service, and making sure you have the real-time updates you need with placement of RFID interrogators and combinations of fixed and handheld RFID readers.

Stark EM integrates RFID credentials tracking with your IT infrastructure, combining our customized RFID software and hardware (you print and encode RFID credentials for VIPs and patrons with up to 96 bits of product information). These RFID credentials can tie into patron kiosks for social media integration, badge upgrades and increased event access — all with the convenience of self-service. These customized RFID credentials also work with credit cards to turn event tickets or bracelets into digital wallets with stored value, working with credit cards to support prepayment, loyalty programs, upgrades and merchandising.

Proven in major venues coast to coast

Stark EM has proven itself as a venue management RFID solution in major venues coast to coast. Our “light cavalry” approach to testing and integration ensures a discreet, painless integration, engineered with minimal disruption to your customers, staff, facilities and operations.


The world’s most technologically advanced RFID credentials

RFID access control

  • Scans in and out
  • Reads hundreds of badges simultaneously
  • Layered access
    • Patron gates
    • Media Center
    • Club-level seating
    • Employees-only areas
    • General parking
    • VIP parking

Sponsor/corporate partnership benefits

  • Automated real-time validation
  • VIP tracking for better customer service
  • Available photo verification

RFID business intelligence/
customer analytics

  • Length of stay
  • Peak time
  • Traffic flow
  • Capacity
  • Population segmentation
  • Real-time counts
  • Hot spots

Communications/marketing

  • Advanced registration
  • Email and mobile number capture
  • Populate social media
  • Arrival information (updates on less congested routes, etc.)
  • Database development

Merchandising

  • Inventory tracking and management (intake and restocking)
  • Expedited checkout at counters
  • Baggage claim
  • Shipping (registration data)

Digital wallet/Stored value

  • Merchandise
  • Concessions
  • Dynamic pricing and packaging